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  Portfolio: Commercials

By Charles H. Joslain

On 03, Feb 2020 | In | By Charles H. Joslain

Puma – ‘Future’

CGI online commercial created for the launch of the new Puma ‘Netfit’ soccer shoe.

Client: Puma
Agency: ICHI London

Director: Christian Mitchinson
Producer: Tom Stacey
Creative Editor/3D Motion Designer: Charles H. Joslain

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By Charles H. Joslain

On 03, Feb 2020 | In | By Charles H. Joslain

Adidas – ‘Own Your Zone’

https://vimeo.com/371254214/1752294a8b (6 sec version)

TV commercial created for the launch of the new ‘STRK Fragrance’ by Adidas.

Multiple versions of the spot were created including several cut-downs + for the German-language market.

Other alterations for social media promotion were also created: cut-downs, banners, etc…

Client: Adidas
Agency: Beamley

Producer: Gemma Wright
Creative Editor: Charles H. Joslain

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By Charles H. Joslain

On 03, Feb 2020 | In | By Charles H. Joslain

ITV Proudly Presents – ‘Sponsored by McDonald’s’

TV commercial buffer to introduce the upcoming Christmas movie night, sponsored by McDonald’s.

Client: ITV Studios
Producer: Kate Gardner
Creative Director/3D Motion Designer: Charles H. Joslain

By Charles H. Joslain

On 03, Feb 2020 | In | By Charles H. Joslain

Epson – ‘EcoTank CaV & CaH series’

CGI commercial created for the US launch of the new Epson printer ET series.

Client: Epson
Agency: Prodigium Pictures

Prod. Company – VFX Los Angeles

Director: Hiroki Kamada
Producer: Izzy Traub
Creative Director: Charles H. Joslain

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By Charles H. Joslain

On 03, Feb 2020 | In | By Charles H. Joslain

ITV Proudly Presents – ‘The National Lottery’

Series of TV commercial buffers to introduce the National Lottery and its 25th Anniversary.

Client: ITV Studios
Producer: Tasha Patel
Creative Director/3D Motion Designer: Charles H. Joslain

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By Charles H. Joslain

On 03, Feb 2020 | In | By Charles H. Joslain

Vi – ‘Ready to Move’

Online commercial shot for the promotion of Vi Trainer.

Client: Vi Trainer
Agency & Prod. Company – StommelHause
Producer: Suzie Chen
Creative Director/Editor/3D Motion Designer: Charles H. Joslain

By Charles H. Joslain

On 03, Feb 2020 | In | By Charles H. Joslain

Cardhu – ‘IG posts’

Series of social media posts for Cardhu whisky.

Client: Cardhu
Producer: Cherish Pereze De Tagle

Agency – THG Studios
Creative Director – Charles H. Joslain

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By Charles H. Joslain

On 03, Feb 2020 | In | By Charles H. Joslain

ITV Box Office – ‘DeGale vs Eubank Jr’

TV commercial buffer to introduce the upcoming Premiere Boxing fight between DeGale & Eubank Jr.

Client: ITV Studios
Producer: Kate Gardner
Creative Director/3D Motion Designer: Charles H. Joslain

By Charles H. Joslain

On 03, Feb 2020 | In | By Charles H. Joslain

Fishlab

Local TV commercial created for the promotion of new series of 3D-printed Fishlab lures.

Client: Vi Trainer
Creative Director – Charles H. Joslain
Producer: Steve Secviar

Agency & Prod. Company – LESS + MORE
Creative Director – Charles H. Joslain

By Charles H. Joslain

On 03, Feb 2020 | In | By Charles H. Joslain

Vi – ‘Google Play Store’ v.2

Video conceived for Vi Trainer’s GooglePlay page; update from the first and original video.

Client: Vi Trainer
Creative Director – Charles H. Joslain
Producer: Suzie Chen
Editor/3D Motion Designer: Charles H. Joslain

By Charles H. Joslain

On 03, Feb 2020 | In | By Charles H. Joslain

SoClean – ‘Make You Sick’

Series of TV commercials adapted from the original US campaign, for the British, French & German markets launch.

Client – SoClean
Agency – Havas
Prod. Company – Prodigium Pictures
Director – Cody Ebbeler
D.O.P. – Gus Bendinelli

Copyrighter & Editor/Motion Designer – Charles H. Joslain

By Charles H. Joslain

On 25, Jan 2019 | In | By Charles H. Joslain

Vi Trainer – ‘Experience’

TV Commercial for the Vi Sense headphones.

Client – Vi Trainer
Agency & Prod. Company – StommelHause
Producer – Suzie Chen
Director – Charles H. Joslain
D.O.P. – Clifton Stommel

By Charles H. Joslain

On 25, Jan 2019 | In | By Charles H. Joslain

Vi Trainer – ‘AppStore & GooglePlay’

Video conceived for both the AppStore & GooglePlay page of Vi Trainer.

Two different ratio versions exist: classic 16:9 + vertical 9:16 for phone display.

Client: Vi Trainer
Creative Director – Charles H. Joslain
Producer: Suzie Chen
Editor/3D Motion Designer: Charles H. Joslain

By Charles H. Joslain

On 25, Jan 2019 | In | By Charles H. Joslain

‘Vi Trainer vs. Personal Trainer’

Video conceived for both the release of the Vi Trainer 2.0 app.

Two different ratio versions exist: classic 16:9 + vertical 9:16 for phone display.

Client: Vi Trainer
Creative Director – Charles H. Joslain
Producer: Suzie Chen
Editor/3D Motion Designer: Charles H. Joslain

Dolby – ‘Atmos & Cinema’

By Charles H. Joslain

On 25, Jan 2019 | In | By Charles H. Joslain

Dolby – ‘Atmos & Cinema’

Video produced for Dolby in collaboration with Gaumont Cinemas, to celebrate the opening of the first Dolby Cinema Theater in France.

Series of bi-lingual interviews (English & French) with legendary filmmaker Luc Besson (Leon The Professional, The Fifth Element, Lucy, Valerian, etc)

Client – Dolby
Agency & Prod. Company – Propeller
Producer – Sue Resatka
Director/Editor – Charles H. Joslain
D.O.P. – Mark Jesorad

By Charles H. Joslain

On 25, Jan 2019 | In | By Charles H. Joslain

Vi Trainer – ‘Red Winter’

Video conceived for both the AppStore & GooglePlay page of Vi Trainer.

Two different ratio versions exist: classic 16:9 + vertical 9:16 for phone display.

Client: Vi Trainer
Creative Director – Charles H. Joslain
Producer: Suzie Chen
Editor/3D Motion Designer: Charles H. Joslain

By Charles H. Joslain

On 25, Jan 2019 | In | By Charles H. Joslain

Proven Skincare – ‘Testimonials’

Series of testimonials created for beauty startup brand Proven Skincare.

Social media posts for all platforms with relevant ratios (FB, IG, SP).

Client: Proven Skincare
Creative Director – Charles H. Joslain
Producer: Ivan Wicksteed
Editor/3D Motion Designer: Charles H. Joslain

By Charles H. Joslain

On 25, Jan 2019 | In | By Charles H. Joslain

Vi Sense – ‘QVC’

TV Commercial for the Vi Sense headphones, specifically conceived for the QVC airing of the Vi Sense demonstration.

Client – Vi Sense
Agency & Prod. Company – StommelHause
Producer – Suzie Chen
Director – Charles H. Joslain
D.O.P. – Clifton Stommel

By Charles H. Joslain

On 06, Sep 2017 | In | By Charles H. Joslain

Vodafone – ‘Handset’

10-sec pre/post-roll TV advert.

Client – Vodafone
Prod. Company – Gramercy Park Studios
3D Motion Graphics – Charles H. Joslain

By Charles H. Joslain

On 07, Oct 2015 | In | By Charles H. Joslain

Veet – ‘Typhoon’

Advert animatics for feminine care brand Veet; commissioned by agency BBDO Paris.

Client – Veet
Agency & Prod. Company – Animated Storyboards
Producer – Marilyn Cohen
Director – Charles H. Joslain

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

3 Beat – ‘Sigma’

Advert for the launch of Sigma’s best-selling tune ‘Higher & Higher’.

Client – 3Beat Records
Agency & Prod. Company – Vanderquest
Producer – Oliver Maingay
Director – Charles H. Joslain

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Alfresco – ‘Yes HairCare’

Advert for the launch of the new hair care product range ‘Yes! HairCare’.

Shot on RED Epic 4K.

Client – Alfresco – Beauty Without Bites
Agency & Prod. Company – Groundwork Pictures
Producer – Rubin Moyo
Director – Charles H. Joslain
D.O.P. – Theo Ribeiro

Over the course of 2013-2014, I oversaw the re-branding of the company’s identity including:

  • oversight of the complete redesigning of the client’s web presence
  • strategizing the campaign launch on all platforms: print, online, musical release & radio interviews
  • product launch oversight in the media and communication strategy implemented via a London-based PR agency
  • adapting multiple designs & sales strategies for the various sensitivities of European, Middle-Eastern and Asian markets
  • participation in the Cosmoprof 2014 exhibition in Bologna, Italy
  • input in the designing of products for the new line of Yes Haircare! products
  • development of the Alfresco app
  • I was also involved in helping the CEO and Head of Sales securing deals with international resellers in Hong-Kong, U.A.E. and Austria (ensuring continuity of brand identity worldwide despite local and cultural specificities)

Alfresco Haircare product line & redesigned Logo/Brand Identity

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

3 Beat – ‘Power House’

Advert for the launch of the compilation record ‘Power House’.

Client – 3Beat Records
Agency & Prod. Company – Vanderquest
Producer – Oliver Maingay
Director – Charles H. Joslain

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

3 Beat – ‘Inna: Party Never Ends’

Advert for the launch of Inna‘s best-selling album ‘Party Never Ends’.

Client – 3Beat Records
Agency & Prod. Company – Vanderquest
Producer – Oliver Maingay
Director – Charles H. Joslain

By admin

On 09, Sep 2015 | In | By admin

Unicef – ‘Landmine Awareness Day’

PSA made specifically for the annual
Unicef Landmine Awareness campaign (2011):
UNICEF launches video spot warning of the dangers of landmines
http://unicef.org/doublepublish/index_58053.html

I had the honour to go and attend the 2011 Cannes Lions Festival. This work was in competition in the Films category. Sadly we didn’t win but the experience was memorable.

Client – Unicef
Agency & Prod.Company – Bolt-On.Corp Ltd.
Producer – Brieuc de Linares
Director – Charles H. Joslain
D.O.P. – Davide Cinzi
Camera – James Watt
Sound Design – Jeet Thakrar
Music – Louise Heany
Voice Over man – Ross Shepherd
Voice Over woman – Valentina Izumi

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Jala – ‘Nature’

Advert for the launch of the new water/bottle from Jala.

Shot on 35MM and 4K HD with the Arriflex 435 and the Phantom HD (slow motion shots) + Cooke lenses.

Client – Jala
Agency & Prod. Company – CineAlliance
Producer – Aliagha Mammadov
Director – Charles H. Joslain
D.O.P. – Aleksej Berkovic

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Jala – ‘Dia Juice’

Advert for the launch of the new juice from Jala; a sugar-free juice developed specifically for people with diabetes and/or very strict diets.

Shot on 35MM and 4K HD with the Arriflex 435 and the Phantom HD (slow motion shots) + Cooke lenses.

Client – Jala
Agency & Prod. Company – CineAlliance
Producer – Aliagha Mammadov
Director – Charles H. Joslain
D.O.P. – Aleksej Berkovic

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Azercell – ‘SMS Melody’

Advert for the cell phone company Azercell.

Client – Azercell
Agency – Saatchi (Istanbul)
Prod. Company – CineAlliance
Producer – Aliagha Mammadov
Director – Charles H. Joslain
D.O.P. – Alexej Berkovic

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Doymak – ‘Witchcraft’

Advert for the pasta brand Doymak.

Shot with the Phantom HD and Cooke lenses.

Client – Doymak
Agency & Prod. Company – CineAlliance
Producer – Aliagha Mammadov
Director – Charles H. Joslain
D.O.P. – Aleksej Berkovic

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Danone – ‘Breakfast’

First of three adverts starring the pop singer Aysel (runner up of the 2009 Eurovision contest).
Part of a campaign for the launch of Danone Activia in the Central Asia region.

Shot on 4K HD with the Sony Viper and Phantom HD (slow motion shots) + Cooke lenses.

Client – Danone
Agency – ArtGrup Istanbul
Prod. Company – CineAlliance
Producer – Aliagha Mammadov
Director – Charles H. Joslain
D.O.P. – Aleksej Berkovic