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  Portfolio: Commercials

By Charles H. Joslain

On 07, Oct 2015 | In | By Charles H. Joslain

Veet – ‘Typhoon’

Advert animatics for feminine care brand Veet; commissioned by agency BBDO Paris.

Client – Veet
Agency & Prod. Company – Animated Storyboards
Producer – Marilyn Cohen
Director – Charles H. Joslain

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

3 Beat – ‘Sigma’

Advert for the launch of Sigma’s best-selling tune ‘Higher & Higher’.

Client – 3Beat Records
Agency & Prod. Company – Vanderquest
Producer – Oliver Maingay
Director – Charles H. Joslain

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Alfresco – ‘Yes HairCare’

Advert for the launch of the new hair care product range ‘Yes! HairCare’.

Shot on RED Epic 4K.

Client – Alfresco – Beauty Without Bites
Agency & Prod. Company – Groundwork Pictures
Producer – Rubin Moyo
Director – Charles H. Joslain
D.O.P. – Theo Ribeiro

Over the course of 2013-2014, I oversaw the re-branding of the company’s identity including:

  • oversight of the complete redesigning of the client’s web presence
  • strategizing the campaign launch on all platforms: print, online, musical release & radio interviews
  • product launch oversight in the media and communication strategy implemented via a London-based PR agency
  • adapting multiple designs & sales strategies for the various sensitivities of European, Middle-Eastern and Asian markets
  • participation in the Cosmoprof 2014 exhibition in Bologna, Italy
  • input in the designing of products for the new line of Yes Haircare! products
  • development of the Alfresco app
  • I was also involved in helping the CEO and Head of Sales securing deals with international resellers in Hong-Kong, U.A.E. and Austria (ensuring continuity of brand identity worldwide despite local and cultural specificities)

Alfresco Haircare product line & redesigned Logo/Brand Identity

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

3 Beat – ‘Power House’

Advert for the launch of the compilation record ‘Power House’.

Client – 3Beat Records
Agency & Prod. Company – Vanderquest
Producer – Oliver Maingay
Director – Charles H. Joslain

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

3 Beat – ‘Inna: Party Never Ends’

Advert for the launch of Inna‘s best-selling album ‘Party Never Ends’.

Client – 3Beat Records
Agency & Prod. Company – Vanderquest
Producer – Oliver Maingay
Director – Charles H. Joslain

By admin

On 09, Sep 2015 | In | By admin

Unicef – ‘Landmine Awareness Day’

PSA made specifically for the annual
Unicef Landmine Awareness campaign (2011):
UNICEF launches video spot warning of the dangers of landmines
http://unicef.org/doublepublish/index_58053.html

I had the honour to go and attend the 2011 Cannes Lions Festival. This work was in competition in the Films category. Sadly we didn’t win but the experience was memorable.

Client – Unicef
Agency & Prod.Company – Bolt-On.Corp Ltd.
Producer – Brieuc de Linares
Director – Charles H. Joslain
D.O.P. – Davide Cinzi
Camera – James Watt
Sound Design – Jeet Thakrar
Music – Louise Heany
Voice Over man – Ross Shepherd
Voice Over woman – Valentina Izumi

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Jala – ‘Nature’

Advert for the launch of the new water/bottle from Jala.

Shot on 35MM and 4K HD with the Arriflex 435 and the Phantom HD (slow motion shots) + Cooke lenses.

Client – Jala
Agency & Prod. Company – CineAlliance
Producer – Aliagha Mammadov
Director – Charles H. Joslain
D.O.P. – Aleksej Berkovic

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Jala – ‘Dia Juice’

Advert for the launch of the new juice from Jala; a sugar-free juice developed specifically for people with diabetes and/or very strict diets.

Shot on 35MM and 4K HD with the Arriflex 435 and the Phantom HD (slow motion shots) + Cooke lenses.

Client – Jala
Agency & Prod. Company – CineAlliance
Producer – Aliagha Mammadov
Director – Charles H. Joslain
D.O.P. – Aleksej Berkovic

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Azercell – ‘SMS Melody’

Advert for the cell phone company Azercell.

Client – Azercell
Agency – Saatchi (Istanbul)
Prod. Company – CineAlliance
Producer – Aliagha Mammadov
Director – Charles H. Joslain
D.O.P. – Alexej Berkovic

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Doymak – ‘Witchcraft’

Advert for the pasta brand Doymak.

Shot with the Phantom HD and Cooke lenses.

Client – Doymak
Agency & Prod. Company – CineAlliance
Producer – Aliagha Mammadov
Director – Charles H. Joslain
D.O.P. – Aleksej Berkovic

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Danone – ‘Breakfast’

First of three adverts starring the pop singer Aysel (runner up of the 2009 Eurovision contest).
Part of a campaign for the launch of Danone Activia in the Central Asia region.

Shot on 4K HD with the Sony Viper and Phantom HD (slow motion shots) + Cooke lenses.

Client – Danone
Agency – ArtGrup Istanbul
Prod. Company – CineAlliance
Producer – Aliagha Mammadov
Director – Charles H. Joslain
D.O.P. – Aleksej Berkovic

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Danone – ‘Active Life’

Second of three adverts starring the pop singer Aysel (runner up of the 2009 Eurovision contest).
Part of a campaign for the launch of Danone Activia in the Central Asia region.

Shot on 4K HD with the Sony Viper and Phantom HD (slow motion shots) + Cooke lenses.

Client – Danone
Agency – ArtGrup Istanbul
Prod. Company – CineAlliance
Producer – Aliagha Mammadov
Director – Charles H. Joslain
D.O.P. – Aleksej Berkovic

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Danone – ’14 Days’

Third of three adverts starring the pop singer Aysel (runner up of the 2009 Eurovision contest).
Part of a campaign for the launch of Danone Activia in the Central Asia region.

Shot on 4K HD with the Sony Viper and Phantom HD (slow motion shots) + Cooke lenses.

Client – Danone
Agency – ArtGrup Istanbul
Prod. Company – CineAlliance
Producer – Aliagha Mammadov
Director – Charles H. Joslain
D.O.P. – Aleksej Berkovic

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Nike/Foot Locker – ‘Be The Revolution Of You’

Nike & Foot Locker advert made for the website Eyeka.

Client – Eyeka.fr
Prod. Company – BoltOn-Corp.Ltd
Director – Charles H. Joslain

By Charles H. Joslain

On 09, Sep 2015 | In | By Charles H. Joslain

Derbisek – ‘Reflections’

Advert for the Russian launch of a new Derbisek water from Kazahkstan.

Shot on 2K HD with the Weisscam HS-1 + Cooke lenses.

Client – Derbisek
Agency & Prod. Company – Mark II Productions
Producer – Irena Medova
Director – Charles H. Joslain
D.O.P. – Aleksej Berkovic